Kelli Esquilin
Designer & Project Manager
Phone:
301-257-3270
Email:
Address:
Dallas, TX​
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DIGITAL DESIGNER
6/2024 - Present | REMOTE
WWEX Group
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Support multi-brand marketing team designing web, print, and email assets for internal and external campaigns
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Manage multiple design requests using Wrike, balancing daily production with time-sensitive projects
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Coordinate with marketing managers to clarify scope, meet deadlines, and incorporate feedback efficiently
DIGITAL DESIGNER
2/2020 — 3/2024 | REMOTE
NATIONAL RETAIL FEDERATION
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Collaborated with Creative Lead and Marketing PM to execute campaigns and event branding for 3,000+ attendee events
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Managed assigned creative projects from concept to completion, including email campaigns, landing pages, social graphics, and signage
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Participated in creative kickoffs, coordinated with stakeholders, and ensured timely delivery of assets
CREATIVE PROJECT MANAGER / FOUNDER
9/2019 — 2/2020
KAY + CO. STUDIO
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Managed client onboarding, project scopes, timelines, and approvals for 4-6 week creative projects across branding, websites, and CRM systems
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Coordinated cross-functional teams of designers, developers, and copywriters using Asana and Trello
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Led strategy calls, developed project schedules, and oversaw delivery of custom websites, CRM setups, and brand identity packages
GRAPHIC DESIGNER, CONTRACTOR
2/2019 — 9/2019
SOUTHWEST AIRLINE PILOT’S ASSOCIATION
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Spearheaded the design team in the successful development of the new website design, overseeing the project from conception to execution.
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Created site-map, wire-frames, and final design of responsive mobile app interface and website ensuring seamless user experiences and brand coherence.
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Directed the design and production process of the company’s monthly publication, Reporting Point
GRAPHIC DESIGNER
3/2017 — 2/2019
WOMEN’S FOODSERVICE FORUM
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Conceptualized and produced a 100-page program, signage, and packaging for Annual Leadership Development Conference (3000+ attendees), ensuring a cohesive brand presence.
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Designed various print and digital projects including event communications, templates, flyers, newsletters, brochures, website assets, and print ads.
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Established and maintained style guides to ensure consistency in package/content layouts based on project specs and senior leadership direction.
EDUCATION
CERTIFICATE | 2025
Project Management Foundations
LinkedIn Learning
MS | 2013-2015
Communication Design
Pratt Institute
BFA | 2007-2011
Journalism & Graphic Design
Hampton University
TOOLS
PROFICIENCIES
Project Management:
Asana, ClickUp, Trello, Monday.com, Wrike, Notion, Workfront, Mural
Creative:
Adobe Creative Suite (XD, InDesign, Illustrator, Photoshop), Canva, Figma, Sketch, InVision
Communication:
Slack, Microsoft Teams, Zoom, Google Meet
Project Management
Ideation and Concept Execution
Layout and Conversion Optimization
Brand Conception and Execution
Color Theory
Typography
Cross-Functional Team Coordination Timeline & Milestone Tracking Campaign Management
Client Communication
Process Optimization
Creative Briefing & QA